Many of our clients come to us with some idea how the search engines work and we of course welcome your knowledge and enthusiasm. Over the years some myths emerged about the mysteries of Search Engine Optimization. Because Google constantly changes it’s search algorithms, many things that did work in the early days do not apply anymore and are replaced with newer practices.
We think it’s important to keep you informed about the latest developments on the internet scene and we will keep our best to offer you the relevant information.
This article is going to be quite technical and if you want to pass and let us worry about the ins and outs of search engine optimization, we completely understand. After all, our job is to make your life easier.
Let’s look at some of the aspects of SEO and see what the experts at Google have to say about them.
Google does use Keywords Meta tag in web rankings
That’s right. Keywords meta tags are definitely a thing of a past. As Matt Cutts, Google Software Engineer explains in the video below, while some of the other search engines might still see some value in keyword tag, Google does not use it in the search rankings anymore.
Which is more important: content or links?
We always say you should have a good content on the website to get the most of it. If you have a good, interesting web site with lots of useful information, people are more likely to visit it more often and link to it.
As Matt Cutts explains, if you do have a good quality content, you have much better chance of getting the high quality inbound links.
Duplicate content & Multiple site issues.
Another gray area people generally worry about is so called “duplicate content penalty”. Some people worry that if you have two websites and publish the same content on both of them, one of the web sites gets “penalized” and will not show in the search results.
While this in most cases doesn’t need to raise concern, there are some disadvantages in having a duplicate content. Greg Grothaus, Google Search Quality Engineer explains:
If you are interested in knowing more, you can view more at the Google Webmaster Central Channel
Tags: Google, Search Engine Optimization, SEO, Web Design