News and Useful Tips

Almost every business with a website does something to market and promote it.  When we ask business owners how well does their website perform, many don’t have the key data to answer this question.

Measuring the performance of your website, where do your visitors come from, what is your conversion rate and what keywords people use to find your website is very important for your inbound marketing strategy. Yet many small business owners still either don’t have access to their website statistics or can’t find the time to make sense from the analytics data.

So what is the easiest, quickest and most user friendly way to track your website’s performance?

Consider adding Google Analytics to your website.  It is free to use and if you ask your web developer to add the tracking code to your website it won’t take him long to install it.

In a recent post at the Online Marketing Blog, Thomas McMahon offers these tips on what to analyze first:

• Unique Visitors. “If your unique visitor number is low, it could mean that your site is either having issues [with] search engines, or needs more content,” McMahon explains.
• Traffic Sources. Are you getting traffic from Google, Yahoo, Twitter, or other sites? This information can help decide where and how to promote your future content.
• Referring Keywords. If these keywords don’t refer to your company, then “maybe you’re not optimized, or optimized for the wrong phrases,” McMahon notes.
• Top Content. Use the same format as your top content, or build out on those topics, to help drive more traffic, he advises.
• Location. If your business seeks to have a strong local search presence, the location area in analytics can tell you the country, state, and city of your visitors.
• Campaign Tracking. This feature helps you track visitors from your ads, wherever they appear, to a particular goal, page or conversion at your website.