HubSpot.com has recently published an incredible report of over 50 charts and graphs of original market research. The report clearly shows a significant shift for many businesses from outbound marketing (print, radio, telemarketing, direct mails) to inbound marketing (SEO, Blogs, Social Media).
The report itself is an interesting read for any marketer or business owner and you can download it free at Hubspot website.
Here are a few key statistics about the state of Inbound Marketing and why it works:
Larger websites perform better.
Businesses who’s website has more than 300 indexed pages in Google generate over 200% more leads than businesses with fewer than 300 indexed pages.
Bottom line: larger websites tend to perform better in search results.
Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
Bloging more often drives results
Bottom line: The more often you blog, the more customers you’re likely to get via your blog.
A weekly updated blog generates 20% more leads than monthly updated blog. Daily updated blog performs 30% better than weekly updated blog.
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
Blogging adds huge SEO value to websites
Companies that blog have 434% more indexed pages.
Bottom line: Adding a blog (and blogging often) is the easiest way to generate relevant pages and boost your rankings in search engines.
Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV
Inbound marketing works!
According to HubSpot study there are two big reasons for businesses to focus more on inbound marketing.
A - Economy. 92% of businesses cited economy to be the biggest reason for them to increase their inbound marketing budget. Inbound marketing cost less.
B - Past success with Inbound Marketing. 58% of businesses cited they had a success with inbound marketing in the past (as opposed to 4% of respondents who said they had success with outbound marketing).
51% of surveyed businesses said they increased their inbound marketing budget in 2010 compared to 2009.
Bottom line: Inbound marketing works!
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
Inbound marketing is more effective
According to HubSpot, inbound marketing has an incredible 60% lower cost per lead!
Bottom line: Inbound Marketing is more cost effective.
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
Inbound Marketing is important for lead generation.
Virtually every aspect of inbound marketing has grown this year compared to the last one.
SEO and organic search has grown in importance by 4%, up to an incredible 59%.
Blogs have gain 2% in importance compared to last year. 48% of businesses view blog as important tool for lead generation.
Social Media has grown the most: up by 14%. 60% of businesses view social media as an important lead generation tool.
Bottom line: Inbound Marketing is becoming more important to many businesses.
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
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