It was bound to happen someday but now it’s really here: Google just launched a real-time search integrated into search results. It updates as things happen around the web in real-time. Live Twitter updates, news articles, blog posts, Yahoo answers, new web pages, all these now stream in the actual search results on your query.
Here is a demo video from Google:
So what does real-time search mean for your business and your online marketing?
Now it’s more important than ever to be active on the web, making the most of your website and including social media in your online marketing strategy. You need to consistently produce high quality content that is not only optimized to get found in the top search results, but you also need to produce content that will appear in the real-time stream.
While it may take many months for your website to rank in the top 10 for certain keywords, you now have a chance to grab the attention of your prospects via Google real-time stream results.
If you’re on Twitter, Facebook, or MySpace you really should consistently post new updates. The benefit is two-fold. Your subscribers and followers on these social networks have the potential to become more deeply engaged with your brand, but now you’ll also have the added benefit of leveraging Google’s massive search audience.
With the arrival of Google’s real-time search, inbound marketing truly is the way to go. The best you can do with your website is to transform it from a static pages into a small publishing house that produces fresh, interesting content that your prospects are searching for right now, at this very moment, somewhere on the internet.